Customer Understanding
Your Marketing Excellence Partner
Be Customer Minded
Know You Customer Better Than Your Competitors
At Direction™, we know whatever product or service marketing you do, the customer puts the money in your till. We want to create a world where brands serve people to exceed their expectations. This is tough if you don't know what their expectations truly are.
That's why we believe in supporting your team's marketing excellence to always have their finger on the pulse. Creating a tailored package of insight that blends the data, human voices and global trends that they need - to match your budget.
Always On Thinking
Our highly qualified researchers will support your team with the answers they need. But first the Direction™ team will help you define the questions you really need to answer to achieve marketing excellence for the most impact on your business.
From first-hand knowledge from our international qualitative research groups to overviews from industry data. What you won't get is a long deck of never ending tables and charts. What you will get is the information you need to make the decisions that matter.
Find out more about our specialist teams...
Understanding
Great brands don’t chase customers - they understand them. We dig deep into who your audience is, who they could be and how they experience your brand versus the rest. Through qualitative depth and quantitative rigour, we bring their world into focus - across all brand touchpoints.
Research solutions include:
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UK and global focus groups
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1:1 depth interviews
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International surveys
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Ethnographic studies
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Full brand experience exploration
We enable marketing excellence through research, insight and understanding
In conjunction with ALL Creative, research into the health and wellness sector is undertaken by the specialist team at Salutis.
This covers healthcare professional research and consumer health research with a variety of methods including targeted quantitative surveys, focus groups, interviews and other qualitative methods such as in-home diaries.
Salutis specialises in meeting hard to reach groups such as patients with certain conditions, as well as interacting with healthcare professionals from every part of the healthcare eco-system.
Alignment with creative that simplifies the complex world of healthcare is immediate, with direct liaison between the Salutis research team and the ALL Creative communications experts.
Marketing Excellence
See what they see, feel what they feel, know that they think
To lead, you must know what it's like to follow your brand. We audit your positioning and customer experience with fresh eyes - not to criticise, but to elevate. It's about finding your edge, sharpening your story and delivering meaning at every touchpoint.
What we deliver:
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Brand perception research
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Customer journey mapping
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Competitor benchmarking
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Experience gap analysis
Brand Audits
Clarity starts with understanding
We don’t just gather data - we decode human behaviour. We help you see what your customers value, how your brand is really perceived, and where the greatest opportunities lie. This is market research with purpose - insight that fuels growth, not just slides.
Our approach includes:
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Consumer research (qual & quant)
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Market and category analysis
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Cultural and trend insight
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Retail and shopper behaviour
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Brand tracking and sentiment analysis
Uncover Insights
Define your playing field, then own it
True strategy begins with perspective. We help you understand your real competitive set, shifting trends and the forces shaping your sector.
The result? A clear market map that shows where your brand belongs - and where it can lead.
Market Analysis
At Direction™, we help you understand where your brand stands - and where it can go
Our brand insight methodology is designed to drive sustainable growth by uncovering what makes your brand distinctive and relevant.
Through targeted market research - including market analysis, customer research, brand audits and brand architecture assessment - we identify the factors that shape your brand’s impact.
Uncovering Truth
Envision Beyond Your Horizon
We combine the rigour of market research with the imagination to think beyond it.
From behavioural psychology to global trends, forgotten history to future tech, we explore the full context of your brand and your consumer - to unlock insights that are not only clever, but commercially powerful.
All insight work is overseen by a Certified Member of the Market Research Society and as such is conducted in line with the
Market Research Society Code of Conduct.
Adherence to this code is considered "crucial in helping to protect and regulate first-rate research, insight and data practice".
"I know that I know nothing."
Socrates