<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Marketing Consulting Firm]]></title><description><![CDATA[We believe in long term relationships that enable markeing teams to excel. through personal development (coaching, training, mentoring), customer understanding (market research) and brand optimisation (segmentation, targeting, positioning).

Our target market is Marketing Directors - of whom we want to become buddies to support them. ]]></description><link>https://www.thisisdirection.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 08 Jul 2026 07:33:44 GMT</lastBuildDate><atom:link href="https://www.thisisdirection.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why Marketing Excellence Is the Most Misunderstood Competitive Advantage in Business]]></title><description><![CDATA[By Dr Mark Smith, Direction™ Most boardrooms agree that marketing matters. Far fewer understand what truly excellent marketing looks like and fewer still have built the conditions for it to thrive. That gap is not a marketing problem. It is a leadership problem. And it is costing organisations more than they realise. Marketing excellence is not a campaign that lands well. It is not a rebrand that turns heads. It is not even a quarter where the numbers go in the right direction. It is...]]></description><link>https://www.thisisdirection.com/post/why-marketing-excellence-is-the-most-misunderstood-competitive-advantage-in-business</link><guid isPermaLink="false">6a4d0019357b7b35568da308</guid><pubDate>Tue, 07 Jul 2026 13:35:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4a633d_3cd4a2f5497b441386c365047c7096ff~mv2.png/v1/fit/w_1000,h_559,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>acrossthebluelake</dc:creator></item></channel></rss>